New dialogue around next-generation crops
To support the initiative, Mosaic has created a number of tools for spreading the word about the Pursuit of 300:
- A central digital hub at www.Pursuitof300.com to support the high-yield discussion and best practices that will move the industry forward.
- A key element of the site is a blog created by experts from agronomy, retail, research and farmers which will give industry-level analysis of trends that make significant impacts on farming.
- Conversations on Twitter, Facebook and YouTube, at trade shows and in other venues will keep farmers up-to-date on the latest results and advancements that are helping inch forward to the next yield goal.
- Unfenced magazine, the home of rich stories on the latest yield-boosting techniques.
In all outlets the program will highlight a specially selected group of farmers, who will share their experience, lead the dialogue, and demonstrate forward thinking as they move through a full production year.
The Pursuit of 300: The Road to Higher Yields program officially kicks off at the 2012 Farm Progress Show in Boone, Iowa on August 28–30, 2012. The digital hub, www.Pursuitof300.com, and Unfenced magazine will also launch at that same time.