JRT, the fertilizer unit of Consolidated Grain and Barge (CGB), has been renamed CGB Fertilizer. The name change, effective July 1, was announced by George Porvaznik, manager of CGB Fertilizer.

CGB Fertilizer, originally founded as a joint venture between CGB and LaRoche Industries in the mid-1990s, was named JRT for its first location in Jeffersonville, Ind. Fully acquired by CGB in 2000, the fertilizer unit has grown significantly with multiple locations along the Mississippi River, its tributaries and inland sites. CGB Fertilizer is now one of the larger independent wholesale fertilizer companies in the United States, Porvaznik explained. CGB Fertilizer provides merchandising, storage, transportation and distribution of bulk fertilizers to retail outlets and farm cooperatives in 27 states and Canada.

“We have rebranded our fertilizer unit—CGB Fertilizer—as part of an effort to more closely align our fertilizer business with the other units of CGB Enterprises Inc. with which we share assets and services in our various locations,” said Porvaznik.  “While many of our customers and suppliers have known for years that JRT was a unit of CGB Enterprises, we now want to more fully leverage that relationship as we grow CGB Fertilizer.”

As an example, he noted, CGB Fertilizer shares storage facilities with CGB Grain and CTLC (Consolidated Terminals & Logistics Co.) in Naples, Ill.; Clayton, Iowa; Jeffersonville, Ind. and North Bend, Ohio. In addition to these combined company sites, CGB Fertilizer has leased storage and distribution sites in Inola, Okla.; Cincinnati, Ohio; Scott City, Mo.; and Comstock Park, Mich. CGB Fertilizer will seek to cross-market its services with other CGB units including: CGB Grain, CGB Diversified Services and CTLC.

The rebranding of the fertilizer unit includes the development of a new corporate logo and webpage http://www.cgbfertilizer.com/ that are debuting in July.