AGCO Corporation, a worldwide manufacturer and distributor of agricultural equipment, announced a restructuring of its RoGator and TerraGator distribution strategy, further reinforcing an ongoing commitment to improving its sprayer business in North America. Beginning July 1 of this year, four Caterpillar dealers, that currently distribute AGCO's Challenger product line, will assume responsibility for new machinery sales of TerraGators and RoGators. Already providing after-the-sale parts and service support, Altorfer Inc., Butler Machinery, NMC and Ziegler Ag Equipment will become the single source for new machinery sales in the prime Midwestern agricultural markets of Illinois, Iowa, Nebraska, North Dakota, South Dakota, Minnesota and Wisconsin.



"We made the decision to implement this strategy for two very important reasons-market focus and customer support," stated Bob Crain, senior vice president and general manager, North America. "We will now be able to provide greater focus on the commercial market segment and the large grower market segment. And, more importantly, we will tap into the strength of the CAT dealers-their complete service and support capabilities."



Currently, RoGators and TerraGators are sold through a direct sales model, while parts and service are provided by select CAT dealers. The Company's intent is to transition the RoGator and TerraGator sales team to the four dealers, to maintain existing sales momentum, their strong customer relationships and their extensive product and market knowledge base.



"We listened to our customers. They told us we needed to provide better support and this distribution strategy is more consistent with the way they currently purchase agricultural machinery," said Steve Koep, vice president, Application Equipment Division. "Now our customers have one dealer resource that is focused on taking care of them from the beginning of the buying cycle and these CAT dealers are committed to providing the best in customer support throughout the life of the machinery. These four CAT dealers have proven that they have the desire and the capabilities to best serve our current and future customer base."



"We are confident this strategy will significantly increase our customers' satisfaction with their overall RoGator and TerraGator ownership experience," Koep continued.