HONG KONG - The foremost agricultural trade fair in Hong Kong, AgriPro Asia Expo (APA) 2010 is set to be opened in a month. The show will be held in Hall 5G of the Hong Kong Convention & Exhibition Centre (HKCEC) on 13 – 15 December 2010.


APA has attracted suppliers representing Australia, Bangladesh, Brazil, Hong Kong, China, Indonesia, Japan, Korea, Macau, Malaysia, Pakistan, Singapore, Taiwan and USA etc. Overseas groups from Indonesia, Japan & Korea have set up pavilions at the venue to promote the specialties of their countries. Chinese pavilions are expected from Fujian, Gansu, Hunan, Jiangsu, Longyan, Ningbo, Tianjin & Zhejiang. Exhibitors of the Chinese pavilions are targeting the exploration of overseas markets like Asia, North America, EU, Middle East & Africa.


Exhibits in this inaugural year cover a comprehensive range of products namely beef, yellow tail fish (hamachi), pumpkin, peas, corn, potato, ginger, broccoli, asparagus, mushrooms, navel oranges, seafood, tomato paste, coconut, luwak coffee, rice, sugar, organic products, chestnut products & a wide range of quality processed products, etc.


"Hong Kong is a strategic trade hub in Asia for agricultural trade. I am pleased to receive over 20 trade associations, official bodies and professionals who are supporting our move," said Kenny Lo, Chief Executive of Vertical Expo Services Co., Ltd.


A spotlight at the show will be the Agricultural Conference Asia (ACA) which aims to provide a meeting place for traders to learn and to update themselves of the latest market trends. Speakers include government officials, university professors, trade associations from Australia, China, Japan, Hong Kong, Taiwan, etc. They will share their views on food safety, trend of organic products, trading opportunities for Taiwan Aqua Products, sustainable methods of certified organic livestock, investment opportunity in agricultural industry in China, a snapshot into the Australian vegetable industry, to name but a few.


"It is easy to bring the products and open up the business. Also, the market is opened for the international markets, so it is worth starting from Hong Kong," said Mr. Masahiro Ono, Section Chief, Distribution Division, Saga Prefectural Government. Hong Kong is the number 1 export destination of Japan's agricultural products. Japanese exhibitors have chosen APA as their window to promote to the Asian market.


Pre-registered buyers include importers, exporters, catering sector, hotels, wholesalers, in-flight catering service providers, farm owners, government bodies covering business areas of America, Australia, China, Europe, Hong Kong, Japan, Macau, South America, South East Asia and Middle East. Some renowned buyers include: Aeon Store, Cathay Pacific Catering Service, China Resources Vanguard, The Venetian Macau, Courtyard Marriott, Hai Chung Fishery Co., Ltd etc.


APA is supported by international organizations and institutes including AUSVEG, Biological Farmers of Australia, China Organic Food Certification Center, Chinese Organic Agricertification Association, Hong Kong Imported Vegetable Wholesale Merchants Association, IFOAM, Union Forsea Corporation and Chinese provincial agro product officials from Zhejiang, Jiangsu, Fujian, Hunan etc.


Registered buyers can enjoy an array of privileges under the Hong Kong Tourism Board's MEHK "Business Right Here! " scheme, which includes Special Airfares offered by Cathay Pacific and Dragonair.



SOURCE: AgriPro Asia Expo