Western Growers will lead a delegation of agriculture leaders on an important fact-finding trip to evaluate the impact of the burgeoning Chinese agriculture sector on the American fresh produce industry. The trade mission to China comes at a critical time as the impact of Chinese exports looms large in the American produce industry. Specific information on the Chinese produce sector, as well as other segments of Chinese agriculture, is scarce yet vital to the American produce farmers.



"Chinese agriculture is in the midst of a transformation," said Tom Nassif, president of Western Growers and leader of the delegation. "The Chinese fresh produce sector is not just expanding, it is exploding at a fantastic rate. The implications for our industry are enormous. We hope to further develop the lines of communication with our Chinese counterparts, glean important data and return with a very accurate picture of the situation and its impact on our industry."



Western Growers is an agricultural trade association whose 3,000 members grow, pack and ship 90 percent of the fresh vegetables and nearly 70 percent of the fresh fruit and nuts grown in Arizona and California, about one-half of the nation's fresh produce.



Source: PRNewswire