The U.S. Meat Export Federation (USMEF) made the most of its strong presence at Japan's FoodEx 2005, the largest food show in the Asia Pacific region, by showcasing the tastiness of U.S. pork and educating visitors about the grading system and BSE safety measures the U.S. beef industry is practicing.

Since its debut in 1976, FoodEx Japan has become the premier event in the Asian & Pacific Rim region, and the third largest food and beverage show in the world, after SIAL in Paris and ANUGA in Cologne.

This year's show took place March 8-11 in Makuhari Messe and featured more than 2,500 exhibiting companies and 100,000 food industry visitors. USMEF reported 20,000 visitors to its booth on opening day followed by 25,000 on Wednesday (March 9).

The USMEF booth hosted eight U.S. packers: Johnsonville, PSF, Sara Lee, Smithfield, Snake River Farms, Sugardale, SIG International and Tyson. All exhibited U.S. pork and pork processed products.

USMEF supplied information on the U.S. beef grading system, especially A 40 maturity, which has been discussed with the Japanese government for use in determining age of U.S. cattle eligible for export to Japan once the border reopens to U.S. beef. Japan discontinued accepting U.S. beef in December 2003 when the United States discovered a single case of BSE in a Washington State dairy cow.

Additionally, USMEF distributed information on U.S. beef industry safety measures that ensure U.S. beef is safe and free of BSE. Updates on the negotiations between the United States and Japan were also provided, which many buyers are interested in.

Source: Association Release