Secretary of Agriculture Ann Veneman announced the appointment of a new member to the National Fluid Milk Processor Promotion Board to fill a vacancy for an existing term.

Newly appointed is Joseph Cervantes, Binghamton, N.Y. (Region 2). This term expires June 30, 2005.

The National Fluid Milk Processor Promotion Board is composed of 15 fluid milk processors from 15 geographic regions, and five at-large members. At least three of the at-large members must be fluid milk processors and at least one must be from the general public. The Board was established by the Fluid Milk Promotion Act of 1990 to develop and administer a coordinated program of advertising and promotion to increase the demand for fluid milk products.

The national fluid milk program is financed by a mandatory 20-cent per hundredweight assessment on fluid milk processed and marketed commercially in consumer-type packages in the contiguous 48 states and the District of Columbia. Processors who commercially process and market 3,000,000 pounds or less per month, excluding those fluid milk products delivered to the residence of a consumer, are exempt from assessments.

Source: USDA Release