OMAHA -- The ethanol industry has kicked off a new promotion with tailgate parties and pump promotions centered around pro football games this fall.



According to Reece Nanfito, the Ethanol Promotion and Information Council's senior director of marketing, promotions for the ag-based fuel are planned to take place prior to professional football match-ups around the country.



"At the tailgating parties, we have tents and banners and in many cases we'll have the IndyCar Series simulator car there. And as people walk into the stadium and celebrate before they go to the big game, we will be promoting the benefits of ethanol and handing out brochures and information."



The first tailgate parties were held Oct. 1 in Houston and Washington, D.C., and Oct. 2 in Philadelphia. Nanfito says the pump promotions are taking place at various retailers in some of the cities prior to the games as well.



"At the pump promotions, we have a one-hour promotion at each location where they have ethanol-enriched fuel at a reduced price. This does a great job in attracting people, and it's a great venue for promoting the benefits of ethanol."



The pump promotions will also feature the #17 Team Ethanol IndyCar Series(R) simulator car, radio station remotes and giveaways. Promotion organizer Brad Kellogg says the events will help to get ethanol information out to thousands of football fans in some very important markets.



"The goal is to reach out to the consumers and educate them on a grassroots level on the benefits of ethanol, what it does for the environment and what it does for the economy."



Ethanol tailgate parties are scheduled for football games in New York, Indianapolis and Philadelphia Oct. 8; Dallas, Pittsburgh, New York, Washington, D.C. and Baltimore Oct. 15; Houston, Kansas City and Buffalo Oct. 22; Dallas on Oct. 23; Buffalo and Philadelphia on Oct. 29; and Washington, D.C., Baltimore and Pittsburgh on Nov. 5.



Pump promotions were scheduled to be held on Oct. 6 in Philadelphia; Oct. 13 and 14 in Dallas; Oct. 20 and 21 in Houston; and Nov. 4 in Washington, D.C.



Information about ethanol and locations for upcoming pump promotions can be found at www.drivingethanol.org.



The Ethanol Promotion & Information Council is an alliance of ethanol producers and industry leaders who have come together to spread the word about the benefits of ethanol through information and promotional programs. EPIC is a nonprofit organization and is overseen by a nine-member board of directors.



SOURCE: EPIC news release via AgNewsWire.