LONDON, ENGLAND -- Watch now, interview with Syngenta CEO Mike Mack on

Syngenta, the world's largest agribusiness, has unveiled a new strategy aimed at taking its offer to farmers around the world "to the next level".

As the Swiss-based firm announced a 6 per cent rise in its 2010 revenues and growing market share, it released plans to merge its two biggest divisions, Crop Protection and Seeds, into one unit focused around its customers.

In a video interview with financial news website, CEO Mike Mack said the first stage of the integration would be complete by 2012.

"This is the culmination of plans that have been under way for three years. Integration doesn't just mean people, it also means offers and I'm looking forward to being able to take two really strong businesses to a higher level of performance."

The interview and transcript are available now on, the online financial broadcaster, features in-depth interviews, documentaries and webcasts with senior company executives. If you would like to contact us, please email or phone 44(0)207-936-1352.

Source: Syngenta