LENNON, Mich. -- Advanced computer technology and antique tractors may seem like a mismatch. However, to the growing tractor restoration community, online technology is pertinent to their success.



For years, antique tractor enthusiasts have had to consult friends and neighbors or hunt through salvage yards to locate parts for their old tractors. Now, essential tools for lovers of old iron are available from Steiner Tractor Parts. Their state-of-the-art Web site includes a downloadable digital catalog, easy-to-use search function, streamlined shopping cart and interesting features such as tractor restoration stories.



According to tractor guru and technical specialist Jr. Roberts, "The Internet is changing the way young people view tractor restoration. The next generation of antique tractor collectors is raising the bar in our industry and demanding that we develop solutions for finding restoration quality parts for antique tractors online."



Steiner Tractor Parts spans two generations, as Dan and Jen Steiner assumed ownership of the business their parents started over 30 years ago. They embrace technological opportunities to expand and improve customer service and parts availability. "Ten years ago, very few people were shopping for antique tractor parts online. Now demand for improvements in search functions and product information grows every day," Dan says.



The tractor community is increasingly using computers to locate merchandise, share restoration tips, and help one another with difficult projects. Rather than having stacks of manuals and parts catalogs in the shop, the next generation will need only their laptop to facilitate finding parts, viewing manuals and sharing pictures and information with a larger tractor community. Steiner Tractor Parts is leading the way by developing easy to use, web based solutions for tractor enthusiasts.



Steiner Tractor Parts specializes in restoration quality parts for American made farm tractors. They are an integral part of a larger community committed to preserving our agricultural heritage. Their role is providing obsolete components for Allis Chalmers, Farmall, International, Ford, John Deere and Massey Ferguson among others. Areas of specialty include manifolds, wheels, lights, radiators, battery boxes, fenders, steering wheels, carburetors, gauges, and more. They ship worldwide every day. The full product listing and E-Catalog is online at http://www.steinertractor.com .



SOURCE: Steiner Tractor Parts via PR Newswire.