Rotam North America and SipcamAdvan have entered into a joint venture as SipcamRotam LLC. Customers in the agriculture, turf and ornamental and material preservation markets across the United States will have access to the combined portfolios of the new joint venture effective Feb. 1, 2016.
Formed to expand customer access to a wider portfolio of complementary products, the joint venture improves efficiency in order to elevate the customer experience with plant protection products. The joint venture is a commercial alliance with the two companies sharing commercial, marketing and customer service activities.
“We’re thrilled to join forces with an innovative and talent-filled company like Rotam,” said Adam Burnhams, Joint Chief Operating Officer at SipcamAdvan and newly appointed General Manager of the JV. “We believe this new joint venture will not only allow our customer base access to a broader selection of effective chemistry but will also enable both companies to bring new products to market more efficiently.”
“When we reviewed the list of chemistries that SipcamAdvan had available, it made perfect sense to optimize our combined market access to increase product availability for the customers of both companies,” said Tom Chavez, Regional Head, NAFTA at Rotam North America and appointed Chairman of the Board of the JV.
The joint venture will combine the sales forces of both companies, though each company will retain its individual identity and assets. Unified product lists and programs will be made available to the combined customer base. The newly formed company will report into a board consisting of two executives of each parent company.
Leadership for the new company includes: Adam Burnhams as general manager, Mike Adams as vice president sales ag-chem, Steve Slaveck as vice president marketing, George Furrer as vice president specialty products and Paul Conover as manager of customer service.
The SipcamRotam joint venture is effective as of Feb. 1, 2016.