Research and Markets has announced the addition of Healthy Eating - France to their offering.

About the French healthy eating market:

The French are very diet conscious, with a quarter of men and four out of ten women claiming that they are trying to lose weight most of the time. This is high by pan-European standards and is matched by comparatively low levels of obesity in the country.

Eating habits are changing, particularly amongst younger consumers, with US-style snacking increasing. This has lead to concern about levels of childhood obesity, with the government considering intervention regarding the sales and advertising of high fat and high sugar snacks to children.

This report looks at the trends in dairy, breakfast cereals, confectionery, snacks and baked goods in terms of the changes affecting consumer eating habits and how manufacturers are responding to the new challenges. Pooling together the most sought-after market size and trend data and the most authoritative market analysis, this report has been designed to enable you to fully examine changing dynamics in healthy eating across France over the period 2000-05. This research enables you to:

  • Track the most important market drivers, including lifestyle changes, interest in health and dietary issues, an ageing population, employment, affluence and household size
  • Measure market sizes and segmentation
  • Monitor consumer spending on health foods compared to overall expenditure on food and drink
  • Discover the most popular health food and drink sectors
  • Identify market leaders in major health food sectors
  • Gauge levels of new product development across the market
  • Ivestigate retailer strategies in the market
  • Analyse the penetration and consumption of selected foods in France
  • Examine consumer attitudes towards food and diet in France
  • Identifying new target groups for health foods and the marketing implications
  • Investigate prospects for the healthy food market in France and measure market forecasts

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Source: Research and Markets