The Propane Education & Research Council debuted its first-ever logo and brand identity made specifically for propane autogas. The fuel is sometimes referred to as liquefied petroleum gas (LPG) or propane, and propane autogas is the term coined for the alternative fuel when used for transportation.
The name and a phrase has been incorporated into a logo to be prominently displayed: PROPANE AUTOGAS Clean American Energy.
“Last year we debuted a new propane logo to better showcase propane in many of the other industries where it’s used every day,” said PERC President and CEO Roy Willis. “The propane autogas mark is an extension of that same brand, but serves an important role in the on-road industry: It brings consistency in what our industry, manufacturing partners and customers call this popular alternative fuel at a time when sales are rapidly growing and when alternative fuels are becoming more widely adopted.”
Fleets that operate propane autogas vehicles can now place the logo on vehicles, dispensers, tanks, and marketing materials to help showcase the fact that they’ve chosen a clean, American-made fuel, it was further noted.