A revolutionary approach on a national scale is bringing low-cost, high-quality on-demand imagery to U.S. farmers in 2016. The aerial program was developed and tested in 2015 by Mavrx, a global company in delivering on-demand and actionable agronomic information from aerial and space-based imaging.

Mavrx noted that is already partners with many of the industry's leading service providers and growers but will expand the availability of ultra-high-resolution imagery using 100 aircraft pilots and its proprietary technology.

Max Bruner, CEO of Mavrx explained why the company has made such a bold move into the air. "Rather than rely solely on satellite data, which often is obscured by clouds, and has low resolution, Mavrx has invested in developing a comprehensive system to use airplanes to capture and deliver ultra-high-resolution imagery that farmers and their advisors need, via the Mavrx app. The system streamlines the process for everyone. Images can be ordered directly through the app while in the field, and we take it from there. Our pilots fly the targeted fields, can cover a vast amount of land, and within 24 to 72 hours after acquisition, growers see their requested multi-spectral images and analyzed crop performance for each field flown."

While the Mavrx app makes the process look simple, the technology and scale of the operation behind this effort is unprecedented, the company noted. After starting with drones in the early days of the company, Mavrx built proprietary software that could handle millions of acres of imagery and a logistics model using piloted aircraft.

Mavrx claims it can service most of the country efficiently at a very affordable price. Ultra-high-resolution images help growers and agronomists manage a larger number of acres and more clearly identify specific issues impacting costs and yield in a field.

Bruner noteed the images from the Mavrx aircraft are but one new service for 2016 with the promise of more innovations to come.

More information is at mavrx.co.