The annual Precision Impact Awards sponsored by the Agricultural Retailers Association, MapShots AgStudio and AgProfessional Magazine were presented at the ARA Annual Meeting in Palm Desert, Calif., on Dec. 3.

Three regional winners—South, North and Plains-West—were announced and presented with display trophies. Accepting the colorful acrylic-etched trophies on behalf of their company and their precision agriculture leadership within their companies were Elliott Marsh, East Georgia Agronomy Services, Southern States Cooperative; Glen Franzluebbers, Central Valley Ag Cooperative with headquarters in Nebraska, and Luke Lightfoot, Co-Alliance, LLC with headquarters in Indiana.

The panel of industry and university judges noted it was an extremely close competition among the top entries for each region. Judging was done based on information and materials provided by each entrant explaining company success related to several criteria:

                Input Efficiency Using Precision Technology

                Grower Engagement and Encouragement of Customer Use

                Stewardship for the Environment

                Overall Innovative Use of Precision Technology

                Bottom-line Profitability for the Company and Customers

This award recognizes local operations and employees. Looking at the award in an overview, those making local decisions and overseeing precision ag at the customer level are the ones recognized for their achievements on behalf of their companies.

Each award winning company has fully invested in precision ag technology and developed analytical programs for customer service. Each has also educated local farmers on the type of information they need and how to use that information for sustainably stewarding their land while earning a profit.

Two representatives of each award winner were provided registration and travel to the ARA Annual Meeting conference and trade show where they heard extensive education presentations for focusing local operations to better serve customers.

The awards were presented to the winners by Doug Mills with MapShots and Rich Keller of AgProfessional Magazine.

MapShots AgStudio suite of software products automate and track records, which allows for better planning and managing of fields, crops and harvests. Mobile and web applications provide extensive assistance at the farmer and service provider level.

The Agricultural Retailers Association (ARA) is a nonprofit trade association representing the interests of retailers across the United States on legislative and regulatory issues on Capitol Hill. As the political voice of agricultural retailers, ARA not only represents its membership but also educates members on the political process and important issues affecting the industry.