To ground-truth the accuracy of their planting prescriptions in a way that farmers can easily see, Legend Seeds generated a multi-hybrid planting prescription to create their logo in a cornfield on Trav Bratland’s farm in Willow Lake, S.D.

The company sees this “crop art” stimulating conversations about precision farming opportunities and its Farmacology precision farming program. Technologies such as multi-hybrid planting along with the Farmacology program can help growers make crop management decisions with increased accuracy, efficiency and profitability.

The Legend Seeds Farmacology program includes soil testing and mapping, tissue analysis, variable-rate fertility and seeding prescriptions, in-season field data, data interpretation, in-season agronomic recommendations and hybrid selection and placement. Farmers upload the data they have collected on their fields to a centralized, web-based location accessible anytime from anywhere. The data is entirely owned by the farmer.