PURCHASE, N.Y. -- PepsiCo and the Carbon Trust today launched an innovative partnership to certify the carbon footprint of several PepsiCo products, beginning with Tropicana Pure Premium Orange Juice. Tropicana is the first consumer brand in North America to be independently certified by the Carbon Trust.



Working together with the Columbia Earth Institute, PepsiCo has calculated the lifecycle carbon footprint of the 64-ounce container of Tropicana Pure Premium Orange Juice. The Carbon Trust, a UK government-backed independent organization established to address climate change, has certified the footprint, giving PepsiCo a verifiable benchmark against which the company can measure greenhouse gas reduction progress going forward.



The certification of Tropicana is the first under a groundbreaking partnership between PepsiCo and the Carbon Trust to measure and certify the carbon footprint of many of PepsiCo's North American brands. Tropicana measurement and certification is based on the widely-used Publicly Available Specification (PAS) 2050 guidelines.



The Carbon Trust conducted an independent and extensive review of scientific lifecycle data and certified the carbon footprint of a standard 64-ounce carton of Tropicana Pure Premium Orange Juice by:


  • Mapping the product lifecycle - from growing and squeezing oranges and getting the container on the shelves, to finally disposing of or recycling the packaging.
  • Looking at the energy consumption directly involved in each of these stages of the lifecycle, and converting this into equivalent carbon dioxide (CO2e) emissions.
  • Adding the equivalent carbon dioxide emissions (CO2e) from each stage to estimate the total product greenhouse gas footprint of the product.

  • Using this process, the estimated carbon footprint for a 64-ounce carton of Tropicana Pure Premium Orange Juice is 1.7 kilograms.



    Tropicana determined that agricultural and manufacturing-related impacts account for approximately 60 percent of the carbon footprint of its orange juice. This impact is mostly a result of grove management and the energy required to process oranges. These processes ensure that only optimum quality oranges are used in Tropicana products. Transportation and distribution account for another 22 percent, packaging accounts for 15 percent, and consumer use and disposal accounts for the remaining 3 percent.



    "Tropicana will use these findings to further prioritize our efforts to reduce our overall carbon footprint," Campbell said. "We will build on our already robust sustainability initiatives to further reduce our carbon footprint in the coming years. Tropicana's initiatives to date include developing a comprehensive resource conservation program for all plants in North America; buying and using greenhouse gas-neutral energy sources where available; and training suppliers to join in emissions-reducing initiatives."



    To ensure independent and verifiable data, Tropicana worked closely with Columbia University's Earth Institute, which is assisting in various environmental elements of PepsiCo's Performance with Purpose initiative, to calculate its carbon footprint. Carbon Trust subjected this analysis to its own rigorous third party verification before certifying Tropicana's carbon footprint.



    PepsiCo and Carbon Trust have worked together since 2001. In 2007, Walkers Crisps became the first company to pilot the original method for assessing product carbon footprints and the first to introduce the Carbon Trust Carbon Reduction Label. Since 2000, Walkers Crisps has already reduced its energy use per pack by a third and is committed to reducing the carbon footprint of its products even further.



    PepsiCo is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries.



    The Carbon Trust is an independent company set up by the government in response to the threat of climate change, to accelerate the move to a low carbon economy by working with organisations to reduce carbon emissions and develop commercial low carbon technologies.



    SOURCE: PepsiCo via PR Newswire.