MADISON, Wis. -- Hot-dog fans nationwide now have the opportunity to bid on eBay for the once-in-a-lifetime experience of riding SHOTBUN in the Oscar Mayer WIENERMOBILE vehicle. The proceeds from the auction will support the Oscar Mayer Good Mood Mission to benefit Feeding America(R), the nation's leading hunger-relief organization.

The "Ride SHOTBUN in the Wienermobile for the Day" package is open for online bidding from May 25 through June 4, 2010 by visiting The auction package includes: the use of the Oscar Mayer WIENERMOBILE for one day, a catered Oscar Mayer brand cook-out with all the fixings for up to 50 people and everything needed to make the day perfect, including a grill and grilling utensils, a cooler and to help hot dog season last throughout the year a one-year supply of Oscar Mayer Hot Dogs!

Ty Burrell, from the hit TV show "Modern Family" has joined the Oscar Mayer Good Mood Mission to rally America to help Feeding America provide food to people struggling with hunger.

"Not only do I get to ride SHOTBUN in a 27 foot-long hot dog that's spreading miles of smiles, I get to rally America to help to share good moods to help hungry families," said Ty Burrell, official Oscar Mayer Good Mood Ambassador. "My job is to make people laugh and now it means even more because the Oscar Mayer Good Mood Mission is truly helping others."

More chances to win

In addition to the eBay auction, people across the country can also get a chance to ride SHOTBUN by joining the Good Mood Mission. Visit and click on the Ride SHOTBUN button before July 31, 2010 and tell us what you would do with the Wienermobile for the day. Four lucky winners will receive the chance to ride SHOTBUN in the Wienermobile, along with $5,000 to help spread good moods. For every good mood America shares, the Oscar Mayer brand will donate one pound of food to Feeding America, for a total donation of up to three million pounds of food.

"Thanks to America's support of the Oscar Mayer Good Mood Mission, we have reached our initial goal of donating two million pounds of food to Feeding America," said Sean Marks, Senior Director, Marketing for Oscar Mayer. "Now, we are raising the bar and our donation and want America to join us to help reach our new goal of three million pounds of food for Feeding America."

SOURCE: Kraft Foods Inc.