MapShots AgStudio is a new sponsor of the Precision Impact Awards program. AgProfessional and the Agricultural Retailers Association (ARA) are proud that this leading precision agriculture company and its lineup of precision software is now associated with this award specifically designed to recognize ag retailers for how they have introduced their customers to innovations in farming and uses precision agriculture technology in their operations.  

“We joined in sponsorship of this awards program to support our existing customer base within ARA and learn through participation with ARA in anticipation of adding additional users of AgStudio software,” said Doug Mills, MapShots operations manager.  “MapShots has a long history within the retail and service provider markets.  ARA is a strong voice within those markets, and we want to be part of that voice.”

Precision agriculture is a big part of how agriculture will continue to improve production and sustainability, and the award program recognizes local operations doing an outstanding job in helping their customers be the best farmers possible by using the latest technology.

Entries are still being accepted for the 2015 Precision Impact Awards; the entry deadline is Aug. 31. The awards will be presented at the ARA Conference and Expo in Palm Desert, Calif. The conference runs Dec. 1-3. Two representatives of each award winner will receive free registration, hotel and travel to the conference.  

Entries can be submitted via the electronic entry form by going to and clicking the Precision Impact Award in the menu bar at the top of the page. The website will allow attachment of documents to support written answers of criteria used in judging entries. If you have problems, you can contact Amanda Sayre at (913) 438-0618 ( or Rich Keller (913) 438-0708 (

The country is split into three regions for the award program: South Region, North Region and Plains/West Region. There will be a winner per region. The map of regions is on the AgProfessional website with the entry form.

This award is designed to provide an outlet to show that ag retailers using precision ag technology are good stewards, responsible environmentalists, technologically savvy, leaders in economic return on investment, educators of their customers and overall agricultural innovators.

Winners of the Precision Impact Awards are judged on five criteria. Accomplishing each of the criteria is something top ag retailers are doing every day. We’ve provided some hints on what might be classified as an accomplishment for each criteria.  The criteria used for judging are:

  • Input efficiency using Precision Technology
  • Grower Engagement and Encouragement of Customer Use
  • Stewardship for the Environment
  • Overall Innovative Use of Precision Technology
  • Bottom-line Profitability for the Company and Customers

This is a recognition program for a local operation, not for a regional distributor. If an operation is part of a regional ag retail chain, the award definitely needs to go to the local operation and the local leader/manager who has justified local investment by regional management and shown return on investment. As was the case last year, companies and cooperatives that have multiple outlets serving a small portion of the U.S. are treated as local, and the company is judged in the region where the headquarters is located. 

Besides earning national and local recognition for the operation and manager, each winning operation receives two free registrations for the ARA Conference and Expo, two round-trip airline tickets and ground transportation to Palm Desert, and two nights’ accommodations at the J.W. Marriott in Palm Desert.

Recognition includes a trophy presented during a general session of the ARA Conference, a short video presentation played during the award presentation and eventually loaded on the AgProfessional website, a feature article in AgProfessional magazine highlighting the winning retailer operation and, as needed, assistance in disseminating news about the accomplishment to national, local and regional media.