Seventy-two percent of beef producers either strongly approved or somewhat approved of the Beef Checkoff Program, according to survey results announced Friday by USDA. The survey was conducted recently among beef, dairy, and veal producers nationwide.
From Oct. 4 through Nov. 21, 2006, the Gallup Organization, with oversight by USDA, interviewed 8,002 beef, dairy and veal producers across the nation to measure their attitudes regarding the Beef Checkoff Program. This program assesses $1-per-head on all cattle sold in the United States and $1-per-head equivalent on imported cattle, beef and beef products, to invest in programs aimed at increasing demand for beef and improving profit opportunities for cattle producers and importers who pay into the program.
USDA oversees the program, which is administered by the Cattlemen's Beef Promotion and Research Board (Cattlemen's Beef Board).
The survey was conducted in response to a settlement agreement between Cattlemen's Beef Board and the Livestock Marketing Association as a result of a May 2005 U.S. Supreme Court decision, which ruled the Beef Promotion and Research Act constitutional. Checkoff dollars funded the survey and the dissemination of its results.
Representatives of the USDA, Cattlemen's Beef Board, the Livestock Marketing Association, and the Federation of State Beef Councils worked together to develop the survey questions. Some highlights of the survey results are:
Even if promoting only U.S. born and raised beef meant canceling the checkoff assessment on imported beef and beef products, 75.4 percent of the survey respondents still strongly or somewhat agree that a portion of the checkoff dollars should be used to promote only U.S. beef. Currently, about $8 million or 10 percent of the total assessments collected comes from imports.
SOURCE: Drovers.com from USDA report.