LIVERMORE, Calif. -- Irrigation Direct, manufacturer of high-end irrigation products, announced today the launch of the industry's first company that will sell high-quality products directly to contractors via the Internet.

Decades of research and experience have led to the creation of a company with one goal in mind -- to redefine the irrigation supply market. Irrigation Direct builds products with every optional feature included, and yet still manages to offer them at prices significantly lower than any competitors.

As a manufacturer, Irrigation Direct has worked hard to develop superior, more substantial products known as "category killers," because they combine the best features of all the products on the market. The unique "direct to the contractor" business model eliminates the cost of typical supply channels and allows the company to offer customers savings of up to 50 percent -- and that includes shipping.

Led by founder Bill Hayes, Irrigation Direct is committed to providing a better system to meet the needs of irrigation professionals. Hayes, the former president of Automatic Rain Co., chairman of Horizon Irrigation and founder of ARCO Parts, is nationally recognized in the irrigation industry, having conducted service seminars for more than 7,000 industry professionals.

The company release says Hayes' vision was responsible for the introduction of a full line of landscape and erosion control products to the irrigation industry, after-market replacement solenoids, and sprinkler and controller repair facilities.

Irrigation Direct's patent-pending Direct Module Controller (DMC) base unit features a Daylight Savings Feature, a locking mechanism, internal instruction manual holders and a lithium battery access door. The controllers also come standard with a six-station module and can easily be expanded to 15 stations. This added benefit allows contractors to simplify inventory while buying the premier controller on the market.

"Irrigation Direct delivers upon our vision to transform the irrigation industry and provide a business-to-business approach to contractors with the best irrigation products available," said Hayes. "With Irrigation Direct products, contractors will save as much as 50 percent by buying direct from us -- the manufacturer."

Irrigation Direct manufactures high-quality irrigation products and sells directly to contractors via the
Web at The company offers one-stop Internet shopping where contractors and installers can purchase irrigation products shipped free direct to their door. Irrigation Direct is a privately held company with headquarters in Livermore, Calif.

SOURCE: Irrigation Direct via Business Wire.