New leadership has been named at Verdesian Life Sciences, a plant health and nutrition company. Its board of directors has named Kenneth M. Avery chief executive officer, effective September 19. Avery succeeds Verdesian CEO J.J. Grow who will move into a new role as chairman of the Verdesian board of directors. Avery will report directly to Grow.

“Kenny is a dynamic leader who challenges teams and expectations to help companies grow and succeed in diverse global marketplaces,” says Grow. “He has shown that he can successfully bring people together to enhance operational efficiency, implement new customer-centric approaches and improve pipeline commercialization – all areas of opportunity and growth for Verdesian in the coming years.” 

Avery has led transformation in teams across global agricultural organizations, most recently during his nearly 10 years with Monsanto, the world’s largest vegetable seed business, in his role as vice president and head of global vegetables.

“Verdesian is in a unique position to provide crop nutrient, seed treatment and biological solutions as well as value creation to farmers across the globe,” says Avery. “It takes a culture of adaptability, a customer-centric focus on retailer and distribution partners by providing sound agronomic solutions to farmers, and a clearly defined strategy and execution to move the needle during challenging periods of growth in the agriculture industry. I am looking forward to working with the exceptional teams and people at Verdesian who are already hard at work to bring new technologies and greater value to farmers.”

Avery’s appointment comes at a time when Verdesian has added strength to its management team with recent appointments in research and development, business development and global positions throughout Europe.

“It takes someone with experience like Kenny’s to drive results-oriented business strategy and customer satisfaction,” says Grow. “His leadership and direction will position the company well to leverage international potential with technologies that exist in our pipeline.”

Grow has served in his capacity as Verdesian CEO for four years, focusing on a period of innovative mergers and acquisitions activity in the plant health and nutrition marketplace. During that time, he has overseen the development of Verdesian as a global leader with a propriety product pipeline that offers farmers solutions to their agronomic challenges that provide both economic and environmental returns.

Avery previously served as vice president of Monsanto’s division for global operations, vegetables and Asia row crops, as well as vice president of the company’s global business operations, where he drove critical business process redesign efforts across all geographies and divisions and throughout many functions. He also led the Asia Pacific vegetables division at Monsanto, which is based in Singapore, and served as regional business director and later strategic accounts lead for row crops in the United States.