AGCO Corporation has opened nominations for its 12th Annual Operator of the Year. The award recognizes the value of the hard work professional applicators do caring for crops and customers across the country, as well as their involvement in their communities.

Retailers can submit nominations for the 12th Annual Operator of the Year at www.applylikeapro.com/oty through October 23, 2017.

Four finalists will be guests of AGCO at the 2017 Agricultural Retailers Association (ARA) Conference & Expo, Nov. 28-30 at the Arizona Biltmore Hotel in Phoenix, Arizona. The 12th Annual Operator of the Year winner will be announced Nov. 29 at the conference and presented the grand prize, a new Harley-Davidson motorcycle. 

 “One important aspect of the Operator of the Year program is that nominations are submitted by those who know the operator’s work best,” says Mark Mohr, tactical marketing manager with AGCO. “They fully understand the sacrifices, hard work and precision that goes into being a professional applicator. And, AGCO realizes the critical role they play in helping farmers provide food, fiber and fuel to the world.”

The Operator of the Year program is open to all ag retailers and custom applicators in the United States, regardless of the equipment brands used in their application fleets. A panel of judges from AGCO will evaluate nominees based on their performance both in the field and in the community, including criteria such as skill, dedication and customer service, as well as community involvement.

“What makes these applicators critical is their application expertise, customer knowledge and philosophy of treating each field as if it were their own,” says Mohr.