Concept Ag Soil & Plant Nutrition has launched TransMaxx Technology, an innovative translocation technology for foliar feeding crop fertility products. The announcement was made at the company’s annual agronomy meeting at its Missouri headquarters. Concept Ag supplies fertility and microbial products used by crop growers to improve soil and plant health.

“We think there is a huge opportunity for bringing new technologies to fertility and biological products,” says CEO Trey Curtis, speaking to a room full of farmers and agribusiness persons.

TransMaxx Technology opens the door for foliar application of specific nutrients, including calcium, considered ineffective until now, explains Daniel Hensley, lead agronomist for the company. In the past, foliar application of calcium was considered ineffective because calcium did not readily translocate through the plant to the root zone where it is absorbed and used.

Transmaxx Technology is a process designed into the company’s micronutrient products to enable the systemic translocation of various nutritional elements throughout the xylem and phloem of all crops, Hensley explains. “TransMaxx is an innovative way to deliver specific, and often hard-to-get nutrients, to all crops,” he says. 

“The improved and precise delivery of specific nutrients through TransMaxx will help growers to avoid a common bottleneck in advancing crop performance,” Hensley says.

Adequate calcium in the root zone contributes to building thicker and healthier cell membranes to help protect the plant from stress and disease, according to Hensley.  Calcium also contributes to increased nitrogen efficiency, increased potassium and phosphorus absorption and it contributes to increased deposits of starch for heavier grain test weights. 

Jonathan Seimers, a corn and soybean grower who operates near Cape Girardeau, Mo., says TransMaxx Technology is appealing because it will help protect his fertility investment, an important goal especially when grain prices are lower.

“With TransMaxx, you can put fertilizer on when you know you have a flowering crop and you know you have an opportunity for ROI,” Seimers says.

Peanut and corn grower Erick Lyerly of Lake City, AR, has seen significant grade improvements since he started testing CalBor with Transmaxx Technology in 2015.  Peanut quality grading is based primarily on peanut size, maturity and shell membrane thickness, Lyerly explained.  

“We’ve seen a great peanut grade increase where we’ve used CalBor and that equals a premium. The money in our pocket was significantly greater because of the grade increases,” Lyerly says.

TransMaxx Technology will be available initially in Concept Ag’s micronutrient products CalBor and Concept-Z16 (with zinc) and will be built into additional products in the future, Hensley says.  Products with TransMaxx Technology can be tank mixed with most crop protectants and other fertilizers.