Hertz Farm Management appointed Jeff Troendle as its new president on Oct. 1. Troendle succeeds Loyd Brown, who served as president for the past 16 years.

Troendle has been with Hertz Farm Management for 30 years. From 1986-1990, he worked out of the Mt. Vernon office and moved to Waterloo in 1990 to become the office manager. Over the years he has appraised, managed, sold, and acquired rural properties. Troendle was previously named Farm Manager of the Year.

He has a B.S. in Agriculture Business from Iowa State University and is recognized by the American Society of Farm Managers and Rural Appraisers as an Accredited Farm Manager (AFM). He belongs to several organizations, including: American Society of Farm Managers and Rural Appraisers (ASFMRA), REALTORS Land Institute (RLI), Farm Managers Advisory Board, and the Waterloo and Cedar Falls Chambers of Commerce.

"I'm looking forward to serving as president of Hertz Farm Management. I grew up working on a grain and livestock farm and have spent my entire adult career dedicated to the agriculture industry. As president, I will continue to advocate for growing our business based on the four core values of our founder, Carl Hertz: integrity, customer focus, growth and continued excellence," Troendle said.

Loyd Brown, who has been with Hertz for 47 years, served on the board of directors since 1975 and the last 16 years as president. He plans to retire in 2017. During his tenure, he served as a consultant with top agricultural investment firms across the country, providing updates and insights into the agriculture markets. He has also been featured in the Wall Street Journal, Bloomberg, Reuters and other national publications.