Helm Agro U.S., Inc. announces the hiring of Charlene Bedal as the company’s new west coast regional sales manager.

In this role, Bedal is responsible for promoting sales of the Helm Agro U.S. crop protection portfolio and supporting the company’s distributor and retailer network in Arizona, California, Idaho, Montana, Oregon and Washington.

Bedal brings more than 20 years of crop production and agronomic product sales experience to the Helm organization. Most recently, she was branch manager for Wilbur-Ellis in Sacaton, Arizona. Prior to that, Bedal was regional account manager for NuFarm. She also served in sales and customer service roles with United Phosphorus, Inc., York Distributors and United Industries.