In a move that reflects and reinforces the company’s commitment to the agricultural market, the Cool Planet board of directors has announced that Jim Loar has been elevated to the position of president and CEO of the company’s agricultural subsidiary.

“We are excited with Jim Loar’s promotion to president and CEO of the agricultural business,” says Archie Dunham, the former Chairman of ConocoPhillips, speaking on behalf of the Cool Planet board. “Cool Planet’s Cool Terra Engineered Biocarbon platform has proven that it offers enormous soil health benefits in the agriculture and turf and landscape markets.  The board has confidence that Jim’s expertise and intimate understanding of these markets will accelerate product commercialization and help Cool Planet become an industry leader in what promises to be a multi-billon dollar market segment.”

Loar joined Cool Planet as chief commercial officer in 2015. He previously served as vice president of operations for the $2.1 billion agricultural division of the Wilbur-Ellis Company. Prior to his 14 years with Wilbur-Ellis, Loar spent 14 years with Griffin LLC, a leader in crop protection products.

“I’m both humbled and excited to lead the team at Cool Planet in this next phase of our journey,” says Loar. “Society demands that agriculture continue to feed the world and do it more efficiently, while utilizing sustainable practices.  Cool Terra provides growers with a tool that can help them be more efficient with water and fertilizer while improving their soil microbiome and enhancing crop productivity.  Improved soil health helps align society’s and agriculture’s interests to the benefit of all.”

“I’m proud of how Cool Planet has evolved since I joined the company in 2012,” says Cool Planet Energy Systems, Inc. CEO Howard Janzen. “Through our development of Cool Terra, Cool Planet has become an innovation and technology leader in soil health. With Jim’s vision and leadership – and expertise in agriculture – I look forward to helping the company continue to grow to become a market leader in the space.”