In an effort to support heart health and improve the wellness of rural Americans nationwide, Bayer is proud to announce its support of the American Heart Association (AHA). The effort, which runs through 2017, supports the AHA’s Healthy for Good™ movement to inspire all Americans to live healthier lives and create lasting change by taking small, simple steps today to create a difference for generations to come.
For each bag of LibertyLink® soybean seed sold for the 2017 season, Bayer will contribute 5 cents to the AHA’s Healthy for Good movement for a total maximum donation of $500,000. In addition to monetary donations to support the cause, Bayer will help raise heart health awareness across America through educational activities targeted to growers in rural communities.
The Crop Science division of Bayer, the developer of LibertyLink, helps growers protect their most important resources in farming with industry-leading solutions. They will also help soybean growers and rural communities protect their most important resources in life – their heart health.
As part of this program, Bayer also helps the AHA meet its 2020 impact goal to improve the cardiovascular health of all Americans by 20 percent and reduce deaths from cardiovascular diseases and strokes by 20 percent. AHA’s Healthy for Good movement focuses on healthier diets, additional physical activity, blood pressure management and cholesterol control.