People are inundated with news proclaiming the most recent research report, with findings that often fly in the face of accepted practices. Consumer media sources like to take full advantage of these reports, using sensational headlines to get page views and clicks. As a result, readers are left to their own devices for determining if a study is good or bad, and it’s often difficult to differentiate between a quality study and a questionable one.

The Harvard Kennedy School Shorenstein Center on Media, Politics and Public Policy has a “Journalist’s Resource” newsletter. The most recent newsletter carried an article that included a list of questions reporters should ask when selecting studies to guide their coverage. As you’re looking at research studies from universities or companies, this list is relevant to you, too. While there is no way to guarantee the quality of a study, the article pointed out, these questions can help you avoid biased or otherwise flawed research.

The authors said it’s important to note that many of these questions apply primarily to quantitative research that involves the analysis of data. Here is their list:

1.       Is this research peer reviewed? A study published in a peer-reviewed journal typically undergoes a detailed critique by a small number of qualified scholars. The peer-review process, while imperfect, is designed for quality control.

2.       Is it published in a top-tier academic journal? Top journals are more likely to feature high-quality research. They are more selective about the research they accept for publication. Also, their peer-review process tends to be more rigorous. A measure for gauging a journal’s ranking is its Impact Factor, which can be found in the Journal Citation Reports database. Impact Factor scores range from zero to over 100.

3.       Do other scholars trust this work? One indicator of whether other scholars consider a study to be credible is the number of times they cite it in their own research. It can take years, however, for a study to generate a high citation count. You can use Google Scholar, a free search engine, or Web of Science, a subscription-based service, to find citation counts. Journalists also can ask faculty in the field their opinions.

4.       Who funded the research? It’s important to know who sponsored the research and what role, if any, a sponsor played in the design of the study and its implementation or in decisions about how findings would be presented to the public. Authors of studies published in academic journals are required to disclose funding sources. Studies funded by organizations such as the National Science Foundation tend to be trustworthy because the funding process itself is subject to an exhaustive peer-review process.

5.       What are the authors’ credentials? Knowing where the authors work and how often they have been published can help you assess their expertise in a field of study.

6.       How old is the study? In certain fields — for example, chemistry or public opinion — a study that is several years old may no longer be reliable.

7.       Do the authors have a conflict of interest? Be leery of research conducted by individuals or organizations that stand to gain from the findings.

8.       What’s the sample size? For studies based on samples, larger samples generally yield more accurate results than smaller samples.

9.       Does the study rely on survey results? Survey results can be biased if respondents were not chosen by random selection. Beware of any survey that relies on respondents who self-select (for example, many internet-based surveys).

10.   Can you follow the methodology? Scholars should explain how they approached their research questions, where they got their data and how they used it. They also should clearly define key concepts and describe the statistical methods used in their analyses. This level of detail is necessary to allow other people to check and replicate their work. Replicability is critical.

11.   Is statistical data presented? Authors should present details about the data they are examining and the numerical results of their analyses. This allows others to review their calculations. In some fields, authors make their data sets publicly available.

12.   Are the study’s findings supported by the data? Good researchers are very cautious in describing their conclusions – because they want to convey exactly what they learned. Sometimes, however, researchers might exaggerate or minimize their findings or there will be a discrepancy between what an author claims to have found and what the data suggests.

13.   Is it a meta-study? Among the most reliable studies are meta-studies, also referred to as meta-analyses. Their conclusions are based on an analysis of multiple studies done on a particular topic.

Editor’s Note: The following scholars helped create this Journalists’ Resource tip sheet: Adam J. Berinsky, professor of political science at MIT; Marybeth Gasman, professor of higher education at the University of Pennsylvania; Morgan L. W. Hazelton, assistant professor of political science at Saint Louis University; Thomas E. Patterson, professor of government and the press at Harvard University; Eric A. Stewart, professor of criminology at Florida State University.