With a new survey indicating that seven of eight Americans plan to practice healthier eating habits in 2005, Horizon Organic, Boulder, Colo., is launching a national education initiative to promote the positive role that organic food plays in the overall health and well-being of consumers, especially children.

The nation's leading brand of certified organic milk products is kicking off its "Year of Organic Good Beginnings" with a grant to the National Healthy Mothers, Healthy Babies Coalition, a not-for-profit group dedicated to improving the health and safety of mothers, babies and families through better education and collaborative partnerships. The grant will be used to develop and distribute a brochure that addresses What Parents Need to Know About Organic Foods and Nutrition.

Horizon Organic also will provide educational information about organic foods to teachers and retailers in conjunction with the Organic Trade Association in a "Go Organic for Earth Day" campaign. In addition, a fall campaign will focus on promoting organic foods in children's lunch boxes as they return to school.

Horizon Organic's efforts to educate about the benefits of organic food comes as a fresh survey of 1,000 adult Americans -- conducted by Opinion Research Corp. on behalf of the company -- shows increased interest in going organic. Of the 87 percent of respondents who intend to practice healthier eating habits in 2005, 45 percent said they plan to add organics to their diets.

Source: PRNewswire