Hershey's Chocolate World attraction today held a private press tour showcasing the $5 million renovation to its Great American Chocolate Tour Ride which will open on April 1. Hershey's Chocolate World attraction also announced its "Got Cow Names?" contest as part of its partnership with the Mid-Atlantic Dairy Association.

Members of the press were given an exclusive look inside the tour and an update on the progress of the project. The private press tour included a sneak peek of the dynamic new packaging scene and a walk through a life-sized barn that will feature three amazingly interactive and entertaining cows. The cows, along with a friendly bull named Hef, will provide a fun and informative look at how Hershey makes its delicious chocolate.

The "Got Cow Names?" contest gives Hershey's Chocolate World enthusiasts a chance to name each of the three cows featured in the new Great American Chocolate Tour Ride.

One Grand Prize winner will be selected on April 1 at the ride's grand opening. The winner will enjoy a getaway for a family of four to Rocky Acre Farm Bed and Breakfast located in beautiful Lancaster County, PA. For more information on the "Got Cow Names?" promotion, please visit http://www.GotCowNames.com.

"We are thrilled to partner with the Mid-Atlantic Dairy Association as we deliver a fun and informative look at how Hershey makes its delicious chocolate," said Don Papson, Vice President, The Hershey Experience. "Milk is an instrumental part of Hershey's famous chocolate and the 'Got Cow Names?' contest lets consumers help bring Hershey's chocolate-making process to life in an interactive and entertaining way."

Since opening in 1973, the chocolate-making tour has hosted more than 63 million visitors in its 33-year history, making Hershey's Chocolate World attraction, with nearly 3 million visitors annually, the nation's most popular corporate visitor center. Open daily, year-round, except Christmas Day, and as always, the Chocolate Making Tour Ride is free of charge. Visitors can also enjoy other activities including HERSHEY'S Factory Works Experience, HERSHEY'S Really Big 3D Show, dining, shopping and tours of the town of Hershey, PA.

Source: The Hershey Company