ALEXANDRIA, La. -- Heartland Energy Group Inc. has officially launched its new ethanol brand name, HE85, and has entered into an agreement with Casella & Casella, LLP to file trademark applications for that name.

Heartland Energy Group has developed the name HE85 as a recognizable marketing tool for their Ethanol E85 Brand. The company is developing a national marketing campaign to launch when the trademark is approved.

Heartland plans to put alternative fuel sections in independent gas stations across the country. The trademark will create asset protection for their future marketing of the Heartland Alternative Fuel line-up. The trademarks are set to coincide with the branding package currently in development.

Heartland Energy Group Inc. is a North American-based alternative fuel resource and service Company, dedicated to developing the infrastructure for the delivery of ethanol (e85). Heartland Energy will also create an alternative fuel section for independent gas stations throughout the United States.

SOURCE: Heartland Energy Group via Business Wire.