A periodic report for fungicide field trials posted to a website is somewhat of a different concept, and saves farmers, ag retail agronomists and crop consultants from standing in fields trying to figure out exactly what has occurred with fungicide applications.
FMC decided to showcase its portfolio of fungicides with the website concept that is being called Grow Forward with FMC Fungicides. It is a plot initiative in key corn and soybean producing regions.
“We went from having very few fungicides to having a robust portfolio across many crops and geographies following our integration with Cheminova,” explained Flavio Centola, FMC soybean segment manager.
With fungicides that are relatively new to the market, the company wanted to “demonstrate the benefits they provide to as many growers as possible,” he said. Therefore, FMC has created a website for plot-specific information and updates throughout the growing season. The site URL is: FMCGrowForward.com.
Fungicide plots have been established in Iowa, Illinois, Ohio, Nebraska, Kansas, Missouri, Kentucky, Louisiana, Mississippi and Arkansas. Plot-specific information and updates will be posted throughout the growing season on the website and live-stream events will provide in-season video reports from the field.
“The Grow Forward with FMC Fungicides plot initiative provides a great opportunity to gather performance data and increase confidence in FMC fungicide products,” said Centola. “The website gives retailers and growers access to the latest plot information and seasonal disease pressures anytime and anywhere.”