The American Society of Agronomy (ASA), Field to Market: The Alliance for Sustainable Agriculture, and the International Certified Crop Adviser (ICCA) Program are offering a new webinar August 26 on sustainable agricultural practices focused at farmers, but obviously has value for advisors (crop consultants, ag retailers and professional farm managers) to farmers so that everyone is up to speed on what farmers are being told relating to measuring sustainability.

“Measuring Sustainability with Field to Market (FtM) and the Fieldprint Calculator” will connect growers with the Field to Market platform and the Fieldprint Calculator. These tools measure environmental outcomes and provide opportunities to evaluate and adopt more sustainable practices. The webinar will include a brief overview of the Field to Market’s program, the value it brings to the agricultural community, and a Fieldprint Calculator demonstration.

“This is a unique chance to learn the latest and newest information regarding sustainability tracking,” says Luther Smith, Director of Certification. “We’re pleased to unveil information that is not readily available elsewhere. It will be a primary tool for good work in agricultural sustainability.”

Rod Snyder, president of Field to Market, is the main presenter of the webinar. “In recent years, the entire agricultural supply chain has been working collaboratively to respond to consumer demands for more sustainable food production,” says Snyder. “We are proud to partner with the ICCA Program in developing their sustainability curriculum and believe certified crop advisers have a fundamental role to play in helping farmers achieve continuous improvement in productivity and environmental outcomes.”

Although the webinar is open to all, it also provides continuing education credits to Certified Crop Advisers (CCAs) and Certified Professional Agronomists (CPAgs). Registration is at  

“CCAs are the single best influencers to work with local producers,” says Smith. “They can help growers adopt more sustainable crop production practices that will satisfy the future demands of the food industry and consumer.”