On the heels of its entrance into the U.S. market earlier this year, Farmers Edge, a global leader in precision agriculture and independent data management solutions, announced it is expanding its sales and operations teams throughout the nation and will have a presence throughout the nation’s major growing regions, including: Iowa, Illinois, Nebraska, Wisconsin, North Dakota, South Dakota, Missouri and Kansas.
Whereas blue-chip agriculture giants and big data startups rely heavily on existing public data and have stagnated in major growing regions, Farmers Edge stands alone in providing growers not simply high-quality and accurate data, but also field-level analysis, predictive modeling and a world-class team of farm data scientists in established and emerging growing regions. This approach has enabled Farmers Edge to secure customers throughout the world, signaling the market’s appetite for solutions that can accurately gather and analyze field-level data to enhance sustainable farm practices.
“We’ve seen Monsanto and a recent surge of new start-ups targeting the Midwest, which has a plethora of free and historical data that already exists, but trying to sell digital data in these well-established markets is a commodity game that offers growers very little in the way of new information,” said Wade Barnes, President and CEO of Farmers Edge. “Their challenge is compounded when you move out of data-rich environments like the Midwest to a state like North Dakota where the data simply doesn’t yet exist. Our strength lies in our ability to extrapolate fresh, field-level data in both data-rich and data-sparse regions. This is why we’re thriving.”
With this U.S. expansion, growers throughout the country will have access to the Farmers Edge Precision Solutions package, a comprehensive turnkey system that includes: Variable Rate Technology, soil sampling and analysis, field centric weather monitoring, in-field telematics and data transfer, high-resolution satellite imagery, field-centric data analytics, access to integrated farm management platform and real boots on the ground. Leading the development and application of new technologies on the farm, Farmers Edge allows farmers to collect, store and transfer data, enabling them to make advanced management decisions and measure results.
“In most of the world’s agricultural regions, and the U.S. is no different, existing big data solutions are falling short of what field-centric tools and talent can add. In expanding our boots on the ground here, we’re further establishing ourselves as an on-farm necessity,” continued Barnes. “In the U.S. markets, we’re ensuring growers that they have the data they need to maximize profitability, optimize on-farm inputs and ultimately improve growing practices through increased sustainability.”