NEW YORK -- Ethanol is taking center stage in New York City during Farm-City Week this year.



A 30-second video featuring the benefits of farm-based ethanol will be displayed on the new NBC Universal High Definition screen in Times Square November 13-26.



The campaign includes the week prior to Thanksgiving, which is national Farm-City week, and it will be seen by millions during the Macy's Thanksgiving Day Parade.



The "Fill up. Feel good." informational campaign is sponsored by the Ethanol Promotion and Information Council. Reece Nanfito, senior director of marketing, says it really highlights the annual Farm-City week theme "Partners in Progress."



"I think the timing of this advertising is very important," said Nanfito. "Because as we head into the Thanksgiving holiday season, it's an important time when people are thinking about the bounty of our nation and how we can produce ethanol from our nation's heartland and use that fuel to help our country's environment and to help reduce our dependence on foreign oil."



The video message, created by Genesys Broadcasting for EPIC, highlights that ethanol is better for the environment, improves vehicle performance and helps reduce dependence on foreign oil. Genesys Chief Operating Officer Linda Han says the message will receive some very good exposure over the next two weeks.



"Times Square attracts approximately 1.5 million consumers a day," said Han. "Because the campaign is over 14 days, we are translating to over 21 million impressions during that two weeks."



Han notes those are average numbers for Times Square without taking into account the Macy's Thanksgiving Day parade, which draws huge crowds and international media coverage, so she expects actual impressions to be much more than 21 million.



The ethanol video will be shown twice hourly each day on the giant outdoor screen on the corner of 42nd Street and 7th Avenue. More information about ethanol can be found at www.drivingethanol.org.



The Ethanol Promotion & Information Council is an alliance of ethanol producers and industry leaders who have come together to spread the word about the benefits of ethanol through information and promotional programs. EPIC is a nonprofit organization and is overseen by a nine-member board of directors.



Genesys Broadcasting Corporation, with offices in Asia and North America, provides a vast array of options, ideas and marketing solutions for today's local, national and international corporations.



SOURCE: EPIC via AgNewsWire.