Pembroke Consulting and the Association of Equipment Manufacturers (AEM) will host an all new sales channel management seminar titled "The Sales Channel Management Forum," April 5-6, 2005, at the Westin La Paloma Hotel in Tucson, Arizona.



Leading channel experts Adam J. Fein, Ph.D., and Mark Dancer of Pembroke Consulting will present and facilitate the meeting. Their presentation remarks will draw from their major distribution research study titled "Facing
the Forces of Change: The Road to Opportunity," published by the National Association of Wholesaler-Distributors



The program provides executives with information about evolving distribution models and their impact from a broad range of customer groups and channel partners. The program offers a powerful analysis of the changes taking place in supply chain and marketing channels and will help executives in the light equipment industry make better sales channel decisions for the future.



Source: PRNewswire