Over the next three to five years, Dow AgroSciences LLC, a wholly owned subsidiary of The Dow Chemical Company, is poised to launch six new molecules and a number of other breakthrough solutions in Europe, Middle East, and Africa (EMEA) geographies. Innovation of this magnitude requires that the company organize in a new way to ensure expertise is in place to help advance agriculture in EMEA markets. Farmers’ needs are the focus behind the company’s actions to maximize operations across these geographies while being focused on local customer needs and the ability to work with partners. 

In the new structure, Dow AgroSciences is dividing the EMEA area into two regions:  Europe and Middle East/Africa. Eric Dereudre will lead the Europe unit, and Rodney Foran will lead the Middle East/Africa unit. Each of these units will be divided into commercial territories to ensure local needs are emphasized and new technology will be fully utilized.

As Dow AgroSciences launches new molecules, it will strengthen its well-known leadership position in herbicides for crops such as cereals, rice, and pasture, as well as expand to cereal fungicides. The company will continue to be known as a top provider of insecticides for numerous crops plus nitrogen stabilization. In addition, Dow AgroSciences is putting in place resources to manage collaborations with partners to develop and market the many new solutions made possible by such a robust pipeline.

“New technology means new solutions for our customers, and the team we now have in place can help farmers make the most of our expanding product portfolio,” says Pierre Flye Sainte Marie, Vice President, EMEA and Pacific, Dow AgroSciences. “We are dedicated to providing focus, support, and local emphasis for our customers in the EMEA geography as our innovative products help them advance agriculture.”