SO. ST. PAUL, Minn. -- Digital Angel Corporation has made two senior hires for its management team.



John L. Braly is the new vice president of Business Development and Industry Relations for the company's Animal Applications Division, and Patricia Petersen is the new General Counsel. Petersen begins immediately, and Braly will start in October.



"Digital Angel is at a critical inflection point in our business planning and development. We have made significant progress in a number of critical areas including electronic tags for livestock, substantial growth in implantable chips for pets and new search and rescue beacon contracts for the military. We are poised to take the company to the next level," said Digital Angel CEO and President Kevin McGrath. "We are thrilled that John and Patricia see the opportunity within Digital Angel and have agreed to join our management team."



Braly joins the company from the National Cattlemen's Beef Association, where he was most recently Vice President and Head of Membership. Prior to that, Braly spent 16 years at the California Cattlemen's Association, where he started as senior director, government relations and later became executive vice president.



Petersen has more than 16 years of experience in providing legal counsel in fast-paced, rapid-growth environments. Before coming to Digital Angel, Petersen was senior vice president, general counsel and secretary for Hollywood, FL-based Technical Olympic USA Inc.



Prior to that position, Petersen spent two years as assistant general counsel of Corning Incorporated. She also spent eight years in Bucharest, Romania, as managing partner of Nestor Nestor Kingston Petersen, a law firm she co-founded in 1992.



Digital Angel announced last week that by the end of September it expects to have sold 1.9 million electronic RFID livestock tags in 2006, quickly exceeding full-year 2005 sales of 1.7 million tags. The increased awareness of potential animal health issues and the importance of livestock traceability fueled the record-breaking sales. In addition to the United States and Canada, Digital Angel now sells electronic tags in Brazil, Argentina, Chile, Ecuador, Mexico and Uruguay.



Digital Angel Corporation develops and deploys sensor and communications technologies that enable rapid and accurate identification, location tracking, and condition monitoring of high-value assets. Applications for the company's products include identification and monitoring of humans, pets, fish, poultry and livestock through its patented implantable microchips; location tracking and message monitoring of vehicles and aircraft in remote locations through systems that integrate GPS and geosynchronous satellite communications; and monitoring of asset conditions such as temperature and movement, through advanced miniature sensors.



Digital Angel Corporation is majority-owned by Applied Digital Inc.



SOURCE: Digital Angel Corporation via Business Wire.