BEIJING, CHINA - Deyu Agriculture Corp. (OTC Bulletin Board: DEYU), a vertically integrated producer, processor, marketer and distributor of organic and other agricultural products made from corn and grains, today announced that it plans to sell its grain products in an unpackaged format at supermarkets in select tier-one cities. The Company will launch this initiative with certain existing customers that currently offer Deyu's packaged grain products as a way of capturing incremental grain sales aimed at consumers who prefer to buy their grains unpackaged and in bulk.



"We are excited to be offering our grain products in an unpackaged format through a select number of our large supermarket customers," said, Mr. Jianming Hao, Chairman and Chief Executive Officer of Deyu Agriculture. "Our market research has shown that many Chinese consumers prefer to buy their grain products unpackaged, so that they can better inspect the product, buy in quantities they need and obtain more favorable prices. We believe that this segment of the market is quite large and presents a very attractive opportunity for Deyu to increase its grain sales."



Deyu will initially offer 30 different types of its unpackaged grain products in 36 retail outlets in Beijing, Tianjin and Shenyang, all major cities in the Northeastern region of the country. The Company plans to expand this marketing initiative to other cities throughout its existing nationwide retail network based on the results of these initial test markets.



SOURCE: Deyu Agriculture Corp.