NEW HOLLAND, Pa. -- Dennis D. Recker has been named vice president of New Holland Agricultural Business in North America. In this position, Recker will oversee the sales, marketing and support functions of the New Holland brand of agricultural products in North America.

He will report directly to the global president of New Holland Agricultural Equipment, Marco Mazzu. Recker replaces Robert Crain, who has resigned to pursue other opportunities.

After graduating from Purdue University, Recker joined the Ford Tractor Operations in 1972, and was part of the Ford Tractor Operations/Sperry New Holland merger. He has held a variety of sales and marketing positions within the New Holland organization, including branch sales manager of the Atlanta and Minneapolis branches, Government and Fleet National Account Manager, Manager of Dealer Development, Director of Distribution and Business Opportunities and Central Marketing Commercial Logistics in London, England. He has most recently held the position of Regional Sales Director for the Southeast Region.

New Holland is a brand of CNH, a world leader in agricultural, utility and construction equipment. New Holland sells and services an innovative and diverse line of agricultural and utility equipment, including a full line of tractors as well as hay and forage equipment, harvesting, crop production and material handling equipment.

Sales, parts and service are provided to customers by New Holland dealers throughout the United States and Canada. There are more than 1,200 New Holland dealerships located throughout North America.

SOURCE: New Holland news release via PR Newswire.