Cultura Technologies announced the launch of a new company, Greenstone, which was formed to better assist the agricultural industry and the growing needs of agribusiness. Greenstone provides mission-critical applications like AGRIS, CINCH, oneWeigh and AgroGuide. Focused on addressing the future growth and challenges of its customers, Greenstone hones in on building new innovative technology and services like RAPIDS (trading) and MyGrower (customer portal).

“We are extremely excited to launch the Greenstone brand. It signifies a fundamental shift in our strategy, demonstrating a commitment to be a trusted partner for years to come. By combining strong industry knowledge, exceptional customer service, and cutting edge technology we bring a unique value to the industry,” said Greenstone General Manager, Kevin Hammer.

Greenstone looks forward to embracing a proactive approach to the needs of the agribusiness industry. Its mission is to enable the diversified grain industry and co-ops to maximize value with a broad range of best-in-class business workflow solutions. Greenstone’s specialized industry knowledge is embedded in configurable solutions allowing customers to capture and leverage critical business information. The focus is on a narrower range of customers. By creating a new business, solutions are more agile. Getting closer to the customer allows Greenstone to be more responsive to individual requests.

“I always say that any software upgrade is like a treasure hunt. It’s interesting to see the improvements,” said Joye Dell Mills, office manager at Farmers Co-Op Elevators in Levelland, Texas. “The support team was with us for every step of the install. We are so grateful for the ways they come alongside as a true business partner.”