Crompton Corporation and Great Lakes Chemical Corporation announce that once their merger is complete, the new company will be known as "Chemtura" (pronounced chem-CHOOR-a) Corporation.



"Selecting a new name is an important milestone in the process of forming our new company," said Crompton Chairman and CEO Robert L. Wood, who will serve in the same capacity for Chemtura. "We selected the name 'Chemtura' to represent the chemical company of the future, an organization whose vision is to become the world's best specialty chemicals company.



"Our new name will reflect that our merger has created a new company," said Wood. "We will not be Crompton. We will not be Great Lakes. We will be the Chemtura team, focused on the future."



To develop a new name, Crompton and Great Lakes employed Siegel & Gale, a New York City firm that specializes in brand strategy and identity. The firm's process included conducting extensive interviews with business heads, financial analysts, customers and groups of employees of both companies. The firm suggested several names, and a committee made up of Crompton and Great Lakes senior leaders and communications personnel selected "Chemtura."



"I am very excited about having a new name," Wood said. "It will give the combined company a fresh start and the opportunity to build a world-class organization that will continue to learn and evolve and that, as a team, is focused on one goal: to be the best."



Source: Company Release