HAWTHORNE, Calif. -- Cereplast(TM) Inc., producer of proprietary bio-based resins which are used as substitutes for petroleum-based plastics, announced today that the company has opened a sales office in New York to accommodate the growing demand for the company's bio-based products made from renewable resources such as corn and potato starch.

The company has named Matt Penrose as its representative for the Atlantic Coast region. Matt has been with the company for the past three years, serving in the capacity of West Coast regional manager, and has now been relocated to service the exploding East Coast demand for Cereplast's bio-based resins.

"Since December, our products have been put into use at 10 different colleges and public institutions in and around the New England area with the help of our distributor Mansfield Paper," said Frederic Scheer, Cereplast's CEO. "Demand is picking up so rapidly that we have redeployed Matt to this part of the country in order to properly service and accelerate this growing demand."

"Use of our products is growing so rapidly because we meet the criteria that so many forward thinking institutions are looking for these days," Penrose said. "Our bio-based plastic resins and products are made from renewable resources, thereby reducing demand for imported petroleum.

"Our products look, feel and perform as any other similar plastic and are discarded in municipal compost sites when their life cycle is complete. We see strong and steady growth ahead, and we are positioned to meet this demand."

Cereplast Inc. has developed technology to produce proprietary bio-based resins that are used as substitutes for petroleum-based plastics in a variety of applications, including the manufacture of food service items such as utensils, plates, cups and straws. Made from renewable resources such as corn and potato starch, Cereplast resins are bio-based, biodegradable and compostable and have comparable or superior performance characteristics to conventional plastics. They are sold at prices that are competitive with plastics.

SOURCE: Cereplast Inc. via Business Wire.