HOLTS SUMMIT, Mo. -- Cattle producers who are unable to attend this year's Cattle Industry Convention Feb. 1-4 in Denver can still stay informed and take an active role in decisions that are made through the Beef Board Meeting.comWeb log.

"We're trying to get information out to the producers to let them know exactly what's going on at the convention and even allow them to have input back in to the committees, so that all of the people who pay the checkoff will be part of the process," said Cattlemen's Beef Board Vice Chairman Jay O'Brien of Amarillo, Texas.

The Web log will feature postings throughout the convention following the various committee meetings to inform producers about discussions that are taking place and decisions that are made on how their beef checkoff dollars will be spent. O'Brien says the Beef Board wants all producers to have the opportunity to participate in decision-making at the national level.

"We have 108 producer members of the Beef Board who serve on the committees, who work hard to decide the best way to spend the checkoff dollars. But, of course, we have a lot more producers out there than those 108," O'Brien said. "We want every producer to be informed about what is going on and to be able to have input as to where the checkoff dollars are spent."

The interactive nature of the Web log format will allow producers to get information from the committee meetings almost as soon as it happens and provide feedback immediately as well. To provide input, all producers will have to do is click on the comments link under any of the committee information pages on the site. Comments will be continuously monitored, collected and circulated to committee members during the meetings.

"If we have people who want to have input, we welcome them to enter in on the blog what their feelings are, and we'll get their opinions to the appropriate people."

This is the first time the Cattlemen's Beef Board has used this new communications method, and board members say they hope it will help producers feel more knowledgeable about their checkoff investment. CBB contracted ZimmComm New Media LLC of Missouri to design and develop the Web log and provide on-site coverage of the convention. In addition to committee reports, content during the convention will include photos, audio interviews and video clips.

SOURCE: AgNewsWire news release.