RACINE, Wis. - Case IH has reorganized its team to enhance its ability to serve the needs of dealers and customers throughout North America. As part of the reorganization, Case IH will increase the number of regional sales directors from five to nine.

"Each regional director will have responsibility for a smaller geographic area. That means they can more effectively manage their Case IH sales team and establish close professional relationships with dealer principals," says Jim Walker, vice president, Case IH North America. "We are confident that we have the right people in the right positions to grow sales and better serve our customers."

The nine new regional directors include new hires as well as promotions and reassignments from within the Case IH organization. Each has responsibilities aligned with key markets.

New to the organization are:

  • Art Williams, assigned responsibility for the U.S. Wheat Belt. Williams joins Case IH after serving as marketing manager for the livestock business at AGCO. He has more than 16 years of sales and marketing experience at AGCO and at Krone Company, a German-based hay and forage equipment manufacturer.

  • Scott Lynch, new regional sales director for the U.S. Plains Corn Belt. Lynch has more than 16 years of equipment sales and marketing experience. He joins Case IH from Komatsu America Corp., a manufacturer of construction, mining and utility equipment.

  • Eric Weaver, who will cover the Delta as regional sales manager for the U.S. Rice Belt. Weaver joins Case IH from AGCO, where he received the President's Award as a top salesman.

  • Brian Weaver, assigned responsibility for U.S. Southeast Livestock. He was previously worked in sales, marketing and sales support for AGCO and also was a President's Award winner there.

  • Promoted to regional sales director at Case IH are:

  • Ronald Kish, assigned responsibility for Western Canada Small Grains. Kish previously served as Case IH business manager, based in Calgary, Alberta.

  • Kyle Russell, new regional sales director for U.S. Great Lakes Corn Belt. Russell has held a variety of sales and marketing positions at Case IH, most recently director of livestock customer marketing.

    Reassigned regional sales directors and their new responsibilities are:

  • Bob Mann, Eastern Canada and Northeast U.S. Dairy
  • John Buse, Western U.S. Specialty
  • John Bellis, U.S. Midwest Corn Belt

  • Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment -- for those who demand more. With headquarters in the U.S., Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors.

    SOURCE: Case IH news release.