The industry's long-range-planning group unveiled its final plan during the convention, with an ambitious goal of increasing beef demand 10 percent by 2010.

The plan lists four priorities: creating value through beef production, creating growth through consumer markets, creating sustainability through a favorable business climate and creating opportunity through global competitiveness.

The team stressed that the plan sets strategic goals for the industry but success will depend on NCBA committees, other industry organizations and individuals to develop and implement tactics for achieving those goals.

To view the plan, go to

Source: Drovers Alert