Beck’s signed a new agreement with Herschel, a manufacturing and distribution company out of Indianola, Iowa. Herschel will take over all sales, service and distribution of Flo-Rite seed firmers. Flo-Rite offers a new and improved seed firmer design by incorporating a durable, high-tech memory polymer, a replaceable wear plate, and a protected fertilizer tube.

Herschel is owned and operated by Alamo Group, Inc. Herschel specializes in the sales, manufacturing and distribution of quality tillage tools, harvesting, hay, tractors, planting equipment, spray/fertilizer, and other agricultural replacement parts. In a continued effort to grow their portfolio of planter accessories, Herschel has agreed to take on the sales and marketing of the Flo-Rite product line.

“As the sole distributor of Flo-Rite since 2014, we have seen first-hand the success many farmers have had with this revolutionary technology,” said Scott Beck, president of Beck’s. “The continued growth in sales has far surpassed our expectations and we wanted to ensure that Flo-Rite customers still received the best service and support in the industry. We see the value in a company like Herschel, who is well suited for parts sales through their online store, expansive dealer force, and vast distribution network.”