Bayer CropScience Vegetable Seeds and the National Watermelon Association (NWA) are entering into an unprecedented partnership to attract new members into the association. Effective immediately and for the next two years, Bayer is funding first-year memberships to all eligible watermelon growers.

Bayer and the National Watermelon Association want to spread this message to the watermelon industry: if you are a watermelon grower, we need you! We will fully fund your membership so you may explore everything the National Watermelon Association has to offer at no cost.

As the voice of its members on important issues such as trade, labor, research and food safety, to name a few, the National Watermelon Association stresses the importance of association involvement from new generations of watermelon growers and being a part of these issues as they start their careers. And not to forget seasoned growers, the partnership welcomes their membership as well.

“We are elated that Bayer, within Nunhems® brand, has agreed to fund first-year dues to all new members and therefore aid us in growing the National Watermelon Association,” said Bob Morrisey, NWA executive director. “We encourage growers and partners in the watermelon industry to share their talents and strengths with the NWA and allow us to share our expertise with them as well. The bigger we are, the stronger we become.”

Bayer encourages watermelon growers to assume leadership in the industry by sharing in scientific research, having a voice in federal legislation, and joining the conversations surrounding industry concerns.

“The National Watermelon Association has supported the watermelon industry for over 100 years. It is important for our company to support the growth of the association and its affiliated state chapters.  At Bayer CropScience Vegetable seeds, we believe in the strengths of individuals and groups, to reach success.” said Rafa Mora, Watermelon and Melon crop sales manager at Bayer Crop Science Vegetable Seeds, parent division of Nunhems. “We share in their vision and dedication to make a positive difference in the business and improve the lives of our industry members; this is one thing we can do to help the legacy of the watermelon industry.”