Growth Points: Flights of fancy
It’s difficult to inject a new term into the language and expect it to become the common term. But, shouldn’t we try to get out ahead of this with something we can give a clearer, more positive message to? Which leads me to my personal favorite:
Aerial Crop Scouts (ACS). A bit more descriptive and friendly than UAV perhaps. Could this help those unfamiliar with the complexity of crop production feel better about agriculture’s use of this new technology?
If you’re considering using a UAV in your operation, you may want to recognize the branding opportunity it represents. Think about the language you will use to describe it in advance of putting it to use in the field. There’s certainly some publicity inherent in these new crafts. As example, I suggest you click on the video at: http://www.wired.co.uk/news/archive/2014-03/17/beer-drones
Ice fishing, beer, bitter cold, beer and 12-pack fly-ins. What could possibly go wrong?
Also, on a more serious note, if you have only a passing knowledge of UAVs and some of the possibilities they hold, I would encourage you to take a look at the recent CBS 60 Minutes coverage of the technology: http://www.cbsnews.com/news/drones-over-america-60-minutes/
Morley Safer provides a solid overview with visits to UAV developers and a UAV trade show. If you can stick with it, toward the end there’s an interview with Diane Feinstein, who shares her brief views on regulating UAVs.
Stay safe out there. May the wings of crop care be with you.
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